After a highly successful limited run at Marylebone Theatre this summer, master magician Jamie Allan is bringing his record-breaking, critically-acclaimed show, Amaze, to the West End, coming to the Criterion Theatre 18 October – 23 November 2024. Tickets on sale now.
Jamie Allan’s Amaze is a revolutionary experience in the world of illusion. Weaving together storytelling, state-of-the-art technology and timeless conjuring techniques, Amaze does more than just showcase magic, it places it directly into your hands – you won’t just see it, you’ll become part of the story and partake in the wonder.
At Amaze you will live the story, and experience the magic. Amaze became the all time highest-selling magic show in Chicago, where it made its international debut. The Chicago Tribune hailed Amaze “a masterclass in magic performance”, and “a luminous way to spend an evening… Amaze will amaze you”.
Known the world over as an innovative and ground-breaking high-tech magician, Jamie Allan has sold millions of dollars in tickets worldwide and smashed box office records. He premiered his brand of iMagic on ITV’s This Morning in 1995 as a teenager, captivating audiences with his innovative approach. Since then, Jamie has continued to push the boundaries of modern illusions, incorporating holograms, laser beams, 3D video mapping, and interactive social media to engage and amaze spectators.
In theatre, Jamie starred in the West End show Impossible and toured the UK for three years with his award-winning production iMagician, which opened at the Garrick Theatre in the West End in 2015. iMagician made its US debut in 2018, becoming the highest-selling magic show ever in Chicago during his residency at the 1,525-seat Harris Theatre.
In 2021, Jamie co-created two multimillion-dollar productions to critical acclaim: Illusionarium in Toronto and Magic Immersive in Chicago. His book Everything, published in 2023, received widespread acclaim within the magic industry. Jamie’s latest show, Amaze, opened to sold-out performances and record-breaking reviews, including four stars from Chris Jones of the Chicago Tribune, who described it as “a masterclass in magic performance as emotional engagement. Allan’s artistic center is really no different from that of, say, Stephen Sondheim or Tony Kushner… A luminous way to spend an evening.”
