The Kenneth Branagh Theatre Company have announced a partnership with TodayTix in which they will run a £15 Front Row Mobile Lottery via the TodayTix App for all productions of the inaugural Plays at the Garrick season.
The Front Row Lottery will open from midnight for performances that day and close four hours prior to the chosen performance. Customers who share their entry via Twitter or Facebook will gain an additional entry into the Lottery. Every entrant has the potential of three entries per performance.
Kenneth Branagh said: “I’m thrilled to be working with TodayTix to offer the very first mobile ticket Lottery for a play in the West End. Their experience on Broadway in encouraging new audiences is something that together we hope to develop further with Plays at the Garrick.”
Merritt Baer and Brian Fenty, Co-Founders of TodayTix, said: “Our continued mission at TodayTix is to make theatre more accessible and affordable, inspiring new audiences to enjoy the performing arts worldwide. It’s incredibly exciting for us to partner with such fantastic and prestigious productions to introduce mobile lottery access to plays in London’s West End.”
The Winter’s Tale, Harlequinade/All On Her Own, The Painkiller, Romeo and Juliet and The Entertainer make up the inaugural season of work for the Kenneth Branagh Theatre Company.
Photo: Johan Persson
