How to advertise and spread word about your UK theatre show in 2025

West End Wilma is one of the longest running UK theatre blogs, established in 2012.

Winner of the Ticketmaster Blog of the Year Award, 2014 and host of the annual, publicly voted for, UK theatre awards show the West End Wilma Awards.

Email advertising is a great way to tell people about your UK theatre show.

My email database has 19,000+ UK theatre fans who are keen to hear about productions taking place in London and around the UK.

Email the West End Wilma database – £250

Includes your choice of subject line to get people’s attention about your show and the entire contents of the email to say what you want about your show. You can include pictures, videos and booking links.

Advertise in the weekly West End Wilma email newsletter – £100/£125

Top position (558 x 214 px .png) £125

Middle position (558 x 125 px .png) £100

Social Media Advertising – £150

1 x Facebook Page Post (5,700 followers)
1 x Instagram Story Post (9,300 followers)
1 x Twitter/X Post (24,000 followers)

Website advertising – £150 per week

Banner at the top of every West End Wilma webpage

2400 x 800 px .png or .gif

1 week £150
2 weeks £270 (save 10%)
3 weeks £382.50 (save 15%
5 weeks £600 (save 20%)

Got a question or want to make a booking?

Due to getting hundreds of requests every week, I can only publish a select few show listings.

If you would like to guarantee your show gets listed as a news story, you can fill out this form and pay a nominal admin fee of £25.