Advertise and spread word about your UK theatre show in 2025

West End Wilma is one of the longest running UK theatre blogs, established in 2012.

Winner of the Ticketmaster Blog of the Year Award, 2014 and host of the annual, publicly voted for, UK theatre awards show the West End Wilma Awards.

There are a selection of options available to suit any budget – from just £25.

Get your show listed on westendwilma.com for just £25

I get hundreds of requests every week to publish news stories about upcoming theatre productions and I can only publish a select few. 

If you would like to guarantee your show gets listed as a news story, you can fill out the form below and pay a nominal admin fee of £25.

Get your show included in my weekly West End Wilma email newsletter (around 20,000 subscribers) – from £100

35% average open rate
1% average click rate

Top position (558 x 214 px .png) £125

Middle position (558 x 125 px .png) £100

Get your show mentioned on Social Media (around 40,000 followers combined) – £150

1 x Facebook Page Post 
1 x Instagram Story Post 
1 x Twitter/X Post

Get your show listed at the top of every West End Wilma web page – £150 per week

A banner showing at the top of every West End Wilma webpage, linking through to your show page (check out the example at the top of this page).

2400 x 800 px .png or .gif

1 week £150
2 weeks £270 (save 10%)
3 weeks £382.50 (save 15%
5 weeks £600 (save 20%)

Get an entire email sent to the West End Wilma database about your show – £250

Email advertising is a great way to tell people about your UK theatre show.

My email database has around 20,000 UK theatre fans who are keen to hear about productions taking place in London and around the UK.

The email can include your choice of subject line to get people’s attention about your show and the entire contents of the email to say what you want. You can include pictures, videos and booking links.

Got a question or want to make a booking?

Due to getting hundreds of requests every week, I can only publish a select few show listings.

If you would like to guarantee your show gets listed as a news story, you can fill out this form and pay a nominal admin fee of £25.