In association with Free@Last TV Ltd

Celebrating the best of UK Theatre

Sunday 2 November 2025

Leicester Square Theatre, 7.30pm

General tickets – £29.50

VIP tickets – £49.50 (includes front row seat, signed programme and exclusive access to watch the soundcheck)

The West End Wilma Awards 2025 are proudly presented in association with Free@Last TV Ltd
This year I am delighted to also welcome Theatrical Rights Worldwide Ltd 
and John Good Limited as headline sponsors.

The West End Wilma Awards are back for the ninth year, hosted by Tim McArthur.

This year, I am delighted say there will be 15 trophies up for grabs (previously 10), with new accolades for Best Swing, Best Lighting, Best Edinburgh Fringe Show, Best Backstage Dresser and more.

You can now nominate any shows/people who performed between September 2024 – August 2025, that you feel deserve to be recognised in 2025.

Nominations are now open (and will be until the beginning of September), so you can submit nominations when ever they pop in to your head. 

ENTERTAINMENT SPONSOR

£2,500

Your logo featured in prime position on all web pages referencing the awards* 

A minimum of 5 emails will be sent to the West End Wilma mailing list (total reach 100,000) including sponsor name/logo and hyperlink in prime position*

Sponsor logo in prime position on paid advertising materials (last year included print adverts in The Guardian and Metro newspapers)

Logo featured in prime position on step-and-repeat board at the ceremony

Social media coverage tagging your company* 

Full page, inside front cover advert in the show programme (given to all attendees)

8 tickets to the ceremony 

*where possible

INDIVIDUAL AWARD SPONSORSHIP

£750

Your logo featured on all web pages referencing the awards* 

A minimum of 5 emails will be sent to the West End Wilma mailing list (total reach 100,000) including sponsor name/logo and hyperlink*

Sponsor logo on paid advertising materials (last year included print adverts in The Guardian and Metro newspapers)

Logo featured on step-and-repeat board at the ceremony

Social media coverage tagging your company* 

Half page advert in the show programme (given to all attendees)

2 tickets to the ceremony 

*where possible

BEST NEW WEST END MUSICAL

Sponsored by Concord Theatricals

BEST NEW WEST END PLAY

Sponsored by London Box Office

BEST TOURING PRODUCTION

Available for sponsorship

BEST OFF WEST END SHOW

Available for sponsorship

BEST CABARET/SOLO PERFORMANCE

Available for sponsorship

BEST EDINBURGH FRINGE FESTIVAL SHOW 2025

Available for sponsorship

BEST PERFORMER IN A TOURING PRODUCTION

Sponsored by Mummy Wilma

BEST PERFORMER IN A WEST END SHOW

Sponsored by The Room Where It Happens

 

BEST WEST END ENSEMBLE PERFORMER

Available for sponsorship

BEST PERFORMER IN AN OFF-WEST END SHOW

Available for sponsorship

BEST UNDERSTUDY

BEST SWING

Sponsored by R B Emerson Ltd

RISING STAR

Available for sponsorship

BEST DRESSER

BEST LIGHTING

Sponsored by White Light