Banner reading 'ADVERTISE YOUR SHOW HERE' in bold pink letters with a black background (advertising call-to-action). The text is large and prominent, suggesting an ad space offer.
Promotional banner for the West End Wilma Awards 2026 with white text on pink on the left and a woman with red hair beside a wall of theatre posters on the right.

Celebrate Theatre’s Unsung Heroes with the 10th West End Wilma Awards

Smiling group of people posing for a selfie with a woman holding a selfie stick, beside a magenta panel displaying 'West End Wilma Awards 2026' and event text.

10th Anniversary Sponsorship Opportunity – your chance to be part of a milestone moment.

The Wilmas matter to the industry because they recognise the people no one else does and meaningful associations are the kind audiences remember.

This isn’t a corporate trophy night. It’s a cultural moment and sponsors are remembered as the brands that showed up for it. 

For ten years, The West End Wilma Awards have put understudies, swings, ensemble performers, dressers, wigs, hair and makeup teams centre stage.

That distinct mission has made The West End Wilma Awards one of the most talked-about grassroots events in British theatre and a powerful platform for brands ready to align with the people who actually make theatre happen.

SPONSORSHIP OPPORTUNITIES

Split-image: left magenta panel with sponsor copy for 'Wilma's Sponsor (£2,500)' and right shows crystal awards on a stage behind dim lighting.

WILMA’S SPONSOR  (£2,500)

Headline visibility. Premium placement. Outstanding value.

Position your brand at the centre of the 10th anniversary celebration with prime placement across every channel.

PREMIUM LOGO PLACEMENT

Top-tier positioning on all awards webpages, plus a prominent feature in at least five dedicated emails to our 100,000-strong mailing list*

FEATURED ADVERTISING PRESENCE

Prime logo placement on all paid advertising and prominent positioning on the red-carpet step-and-repeat board.

STRONG SOCIAL MEDIA PROFILE

Frequent shoutouts, tags and sponsor acknowledgements across all platforms*

PRESTIGIOUS PROGRAMME PLACEMENT

Full-page advert inside the show programme

VIP CEREMONY ACCESS

Exclusive VIP tickets to the star-studded ceremony

This is the standout choice for brands looking for major exposure at a highly competitive rate.

Left pink panel promoting the Individual Award Sponsor (£750) with benefits; right side shows illuminated glass star trophies on stage.

INDIVIDUAL AWARD SPONSOR (£750)

Own a category. Reach a passionate audience.

Align your brand with one of our coveted award categories and gain visibility before, during and after the event.

DIGITAL VISIBILITY

Logo on all awards webpages, plus inclusion (logo, hyperlink and mention) in at least five emails to our 100,000 mailing list*

ADVERTISING INCLUSION

Logo on paid promotional materials and on the venue step-and-repeat for photo coverage

SOCIAL MEDIA COVERAGE

Shoutouts and tagging across our channels*

PROGRAMME ADVERTISING

Half-page advert in the official show programme, distributed to every attendee

VIP CEREMONY ACCESS

VIP tickets to the awards ceremony

An accessible, high-impact way to put your brand in front of one of theatre’s most engaged audiences.

The 10th anniversary of The West End Wilma Awards takes place on Friday 30 October 2026, 3pm at Freedom Bar Soho.

To see what last year looked like, take a look at the action from the 2025 awards.

To discuss a package or to design a bespoke partnership contact [email protected].

*where possible

Dual-panel poster: left side lists West End Wilma Awards 2026 and Geri Allen, Best Understudy (Operation Mincemeat) with quotes; right side shows a singer on stage with a projection reading 'Best Understudy'.