Promotional banner for the West End Wilma Awards 2026 with white text on pink on the left and a woman with red hair beside a wall of theatre posters on the right.

West End Wilma Awards 2026: Celebrate the Best of UK Theatre

Celebrating 10 years of recognising the best of UK Theatre and those in the industry who often go overlooked.

Row of crystal star trophies lit in purple lighting, each engraved with 'Wilma Awards'.

The West End Wilma Awards will take place on the afternoon of Friday 30th October 2026.

Taking it back to where it all began, the exclusive VIP only ceremony will take place at Freedom Bar in Soho, the same venue where it all began.

Due to the economic climate, the ceremony will sadly no longer be able to take place at Leicester Square Theatre as originally planned but I am super excited to return to the place where these awards were born.

Public nominations will open on Friday 10 July for theatre lovers to say who and what they think deserves to be shortlisted this year. Performances between September 2025 and July 2026 are valid.

Help to make the 10th year of the West End Wilma Awards bigger and better than ever before by coming on board as one of this years sponsors. Find out more 

If you can’t sponsor but would like to make a contribution of any size, please donate to my Just Giving page, where I am hoping to raise £2,500 from theatre lovers who believe in everything the West End Wilma Awards stands for. Find out more 

Two women hugging and smiling on a dimly lit stage with a microphone in front of them amid purple lighting.

WEST END WILMA AWARD CATEGORIES 2026

1. RISING STAR

The rising star award is for any up and coming performers that you have seen shine and think will go far.

These are the people who you have seen something special in and think they are going to have a very bright future.

Previous winners include Cynthia Erivo, Evelyn Hoskins, Charlie Stemp, Olivia Moore, Hannah Lowther, Jak Malone and more.

2. BEST SWING

Sponsored by R B Emerson Ltd

A new category last year for 2025 but I am sure one which I will keep for a while because Swings and Understudies are the backbone of the theatre industry.

Previous winners include Fergie Fraser.

Smiling woman with red hair holding a glass award at the West End Awards 2025 backdrop.

3. BEST ENSEMBLE PERFORMER

Previous winners include Grace Swaby Moore (Back to the Future), Honey Joseph (Moulin Rouge), Hannah Lowther (Heathers), Jack Butterworth (Hamilton) and more!

4. BEST UNDERSTUDY

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Previous winners include Grace Mouat (Waitress), Geri Allen (Operation Mincemeat), Hannah Lowther (Heathers), Jordan Fox (Kinky Boots), Alice Fearn (Wicked).

Four-person collage: singer on stage left, woman in green with trophy center-left, man in gray sweater with award center-right, green-faced witch with trophy on the right.

5. BEST WEST END SHOW

Previous winners include The Great Gatsby, The Comedy About Spies, Operation Mincemeat, Waitress, Kinky Boots, Harry Potter and the Cursed Child, Gypsy and more!

Group photo of about a dozen people posing on a blue carpet at a media event, smiling in varied outfits with a logo-covered backdrop behind them.

6. BEST OFF-WEST END SHOW

Previous winners include Urinetown (St James Theatre), Carrie (Southwark Playhouse), Titanic (Charing Cross Theatre), Side Show (Southwark Playhouse), Heathers (The Other Palace), Little Shop of Horrors (Open Air Theatre) and more!

Young woman in a blue jacket speaks into a mic on stage, flanked by friends watching and smiling as others stand in the spotlight.

7. BEST TOURING SHOW

Previous winners include Kinky Boots, SIX, Waitress, Jersey Boys, The Addams Family, The Rocky Horror Show, Wicked, Avenue Q and more!

Group of diverse women on a stage celebrating, some posing for a selfie while others cheer, with a circular logo visible in the background.

8. BEST PERFORMER IN A WEST END SHOW

Previous winners include Jon Jon Briones (Miss Saigon), Eva Noblezada (Miss Saigon), Mazz Murray (Mamma Mia!), Emma Williams (Half A Sixpence, Noel Coward Theatre), Sharon Sexton (Bat Out Of Hell – Dominion Theatre), Marisha Wallace (Waitress), Jordan Luke Gage – Bonnie & Clyde, Charlie Stemp (Crazy For You) and Jamie Muscato (The Great Gatsby) and more!

Three award recipients posing with trophies at an awards event, smiling at the camera.

9. BEST PERFORMER IN AN OFF-WEST END SHOW

Previous winners include Jeevan Braich (Starlight Express), Ailsa Davidson – Heathers, Luke Bayer (Fiver – Southwark Playhouse), Carrie Hope Fletcher (Heathers), Claire Machin (Titanic) and more!

Triptych of an awards ceremony: left woman sings into a microphone, center person with braided hair holds a glass award, right man in a suit displays a trophy.

10. BEST CABARET / SOLO SHOW

Previous winners include Rachel Tucker (St James Theatre), Kerry Ellis (Hippodrome Casino), Lea Salonga (Nottingham Royal Concert Hall), Lucie Jones Live at the Adelphi, Samantha Barks – Live at the London Palladium and many more!

Left panel: smiling red-haired woman in a blue top and black blazer at an awards backdrop on stage/during an event photoshoot.

11. BEST EDINBURGH FRINGE FESTIVAL SHOW

Sponsored by Mischief

Best Edinburgh Fringe Festival Show was introduced as a category last year in 2025 and was received so well that it is back again for 2026!

Last year’s award went to I Wish My Life Were Like A Musical and I can’t wait to see what gets nominated this year!

Three men stand on a stage, the left speaker wearing a flat cap and patterned vest while speaking into a microphone.

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